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Everything required for a more sustainable countertop
The Earthly Co.® difference
Better materials. High function. Super cute.
Thoughtfully designed essentials that work hard, look cute and fit right into your everyday routine.
Best sellers
Our most-loved swaps
Compare
How we stack up
| Feature |
|
Swedish dishcloths | Rags | Microfiber cloths | Paper towels |
|---|---|---|---|---|---|
| 100% cotton | Varies | ||||
| Super soft | |||||
| Napkins & guest hand towels | |||||
| Cute design | |||||
| Machine wash + dry | |||||
| Reusable | 100+ washes |
| Feature |
|
Foam sponge | Natural loofah |
|---|---|---|---|
| Materials | Plant cellulose + coconut fibre | Synthetic foam | Luffa gourd |
| Soft + scrubby sides | varies | ||
| Stores flat before first use | |||
| Super absorbent | |||
| Cute shapes & designs |
Subscribe & save 15%
Your essentials, on repeat.
Choose how often your faves arrive. Skip, pause or cancel at any time – no phone call, no penalty.
Benefits of subscribing:
- 15% off every recurring order
- Change your delivery frequency
- Cancel any time, no penalty
notpaper™ towels
Reusable paper towels
sponges
Plant-based sponges
Our mission
Why we started Earthly Co.®
Who says sustainable can’t be super cute? We wanted home essentials made with better materials that work hard and look good doing it. So we made them.
We’re here to make sustainable swaps easy to love and easy to stick with.
As seen in
Frequently Asked Questions
What are notpaper™ towels made from?
What are notpaper™ towels made from?
What does OEKO-TEX® STANDARD 100 mean?
What does OEKO-TEX® STANDARD 100 mean?
How many disposable rolls does one pack of notpaper™ towels replace?
How many disposable rolls does one pack of notpaper™ towels replace?
What can I use notpaper™ towels for?
What can I use notpaper™ towels for?
How do I wash my notpaper™ towels?
How do I wash my notpaper™ towels?
What is scrubby sponge™ made from?
What is scrubby sponge™ made from?
What is the pop-up sponge made from?
What is the pop-up sponge made from?
Is scrubby sponge™ compostable?
Is scrubby sponge™ compostable?
How do I care for my scrubby sponge™?
How do I care for my scrubby sponge™?
What’s the difference between scrubby sponge™ and the pop-up sponge?
What’s the difference between scrubby sponge™ and the pop-up sponge?
What is The Holder made from?
What is The Holder made from?
How do I clean The Holder?
How do I clean The Holder?
Can I buy The Holder with towels and a sponge?
Can I buy The Holder with towels and a sponge?
Do you offer free shipping?
Do you offer free shipping?
Where do you ship?
Where do you ship?
When will my order arrive?
When will my order arrive?
What’s your return policy?
What’s your return policy?
How much will I save?
How much will I save?
How often can I receive my products?
How often can I receive my products?
Can I change my delivery frequency, skip, pause, or cancel?
Can I change my delivery frequency, skip, pause, or cancel?
Do subscription orders ship free?
Do subscription orders ship free?
Which products can I subscribe to?
Which products can I subscribe to?
How can I stock Earthly Co.® in my store?
How can I stock Earthly Co.® in my store?
Where can I find wholesale pricing, minimums, and available products?
Where can I find wholesale pricing, minimums, and available products?
I’m already a wholesale partner. Where do I sign in?
I’m already a wholesale partner. Where do I sign in?
Still stuck? Read our full FAQ for more details.
Eco friendly swap
Replaces disposable paper towels, tissues AND napkins.
Super soft & absorbent
Our fabric is double brushed on both sides, creating more surface area to absorb liquid while making the towel buttery soft.

Extra large size
13" x 10". Because nobody likes shrinkage. Go ahead, put them in the drier!
