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Sustainable home essentials.

  • Better materials
  • High function
  • Super cute
❤︎ Female Founded
Loved by 30K+ Households
+1,200 reviews
Ships to Canada + US

The Earthly Co.® difference

Better materials. High function. Super cute.

Thoughtfully designed essentials that work hard, look cute and fit right into your everyday routine.

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Our most-loved swaps

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How we stack up

Feature notpaper™ towels Swedish dishcloths Rags Microfiber cloths Paper towels
100% cotton Varies
Super soft
Napkins & guest hand towels
Cute design
Machine wash + dry
Reusable 100+ washes
Feature scrubby sponge™ Foam sponge Natural loofah
Materials Plant cellulose + coconut fibre Synthetic foam Luffa gourd
Soft + scrubby sides varies
Stores flat before first use
Super absorbent
Cute shapes & designs

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Your essentials, on repeat.

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Benefits of subscribing:

  • 15% off every recurring order
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  • Cancel any time, no penalty

notpaper™ towels

Reusable paper towels

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sponges

Plant-based sponges

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Our mission

Why we started Earthly Co.®

Who says sustainable can’t be super cute? We wanted home essentials made with better materials that work hard and look good doing it. So we made them.

We’re here to make sustainable swaps easy to love and easy to stick with.

As seen in

Join the 30,000+ who made the swap.

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Frequently Asked Questions

What are notpaper™ towels made from?

100% cotton flannel. Soft, absorbent, and made to wash and use again. Our cotton fabric and printing processes are certified to OEKO-TEX® STANDARD 100.

What does OEKO-TEX® STANDARD 100 mean?

Our cotton fabric and printing processes have been tested for harmful substances and meet strict safety standards.

How many disposable rolls does one pack of notpaper™ towels replace?

One 10-pack of our reusable notpaper™ towels replaces 80+ rolls of disposable paper towels.

What can I use notpaper™ towels for?

Everyday spills, counter cleanups, kids’ messes, and muddy paws. They also make lovely reusable napkins, guest hand towels, and soft face cloths.

How do I wash my notpaper™ towels?

Wash with your regular laundry on a cold or warm cycle, then tumble dry. Skip the fabric softener – it can make your towels less absorbent. Once dry, roll them up or keep a folded stack ready for the next mess.

Still stuck? Read our full FAQ for more details.

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Eco friendly swap 

Replaces disposable paper towels, tissues AND napkins. 

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Super soft & absorbent

Our fabric is double brushed on both sides, creating more surface area to absorb liquid while making the towel buttery soft. 

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Extra large size

13" x 10". Because nobody likes shrinkage. Go ahead, put them in the drier!

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